Matt Price

But it's really because I just was exposed to

a million different types of food from eight, nine years old until I'm, you know, 20 something.

I think that I learned a lot of that from corporate America too, like running teams and managing.

It's like, you know, hire your weaknesses.

It's like, if I'm not good at accounting, I need to hire an accountant.

If I'm not good at sales and marketing, I need to hire an expert.

If there's people out there that all they know how to do is cook, you should be the chef at that restaurant.

You should probably let somebody else do the P&Ls and the labor costs and all of that good stuff, you know?

So I learned a whole lot about, really it was, I didn't go to college.

So my time in corporate America was my college.

I learned everything about sales, marketing, how to just be a professional adult, be on time, be responsible.

I didn't get that as a kid.

If you would have met me when I was 17, you would probably look at me a whole lot different than you look at me today.

But I grew up a lot more.

early because I had to, but then corporate America really just taught me how to be more professional and just look at things differently than I would have otherwise.

Got it.

So I had done some collaborative cookbooks prior to doing this one.

And then during the pandemic, I was doing e-books.

like rappers drop mixtapes like once a month.

We were just cranking them out.