Matt Samboli

And it's almost like they set up these expectations that you had to follow according to their playbook and logic, but it doesn't really make much sense by any other fair standards.

Your story just reminds me, and I think probably a lot of listeners, the media industry was nefarious and notorious for these types of stunts.

Yeah, yeah.

I mean, I didn't have it as bad, but I remember a time where I was also interning and they had me shuttling beta tapes, beta max tapes.

I was like 22 or something.

And I was just like, oh my God, is this what it is to work in media?

The good news is it paid off as I worked my way up there.

But is this the media industry the way it used to be?

As I think about that and whether maybe this was exclusive or specific to the media industry, it's the ultimate karma, right?

That media industry gets it in the ass.

Why independent media, whether it be podcasting and YouTube, for all the bullshit they put young workers through, the type of bullshit you're talking about, it's known for that.

You talk about hacking Twitter and I guess noticing the blogosphere at the time.

It seems like you and I might have more in common in that regard.

So while I was at MTV, I too kind of saw the writing on the wall where videos I'd publish onto MTV.com would get a few thousand views, maybe 10,000 views.

We take the same video, put it on YouTube.

This is circa 2007.

And we would get hundreds of thousands of views.

I'm like, what are we doing here?

Why are we even publishing this on MTV.com?

Where's the traffic?