Matt Strauss

And we feel really good that we're on the right path.

And we feel really good that we're on the right path.

You know, in order to achieve what I just said, if you're a subscription business, you need to say, okay, what's going to drive acquisition?

You know, in order to achieve what I just said, if you're a subscription business, you need to say, okay, what's going to drive acquisition?

You know, in order to achieve what I just said, if you're a subscription business, you need to say, okay, what's going to drive acquisition?

which is an important ingredient to a subscription service, what's going to drive retention and engagement, what is going to drive frequency, which is something that's not really talked a lot about with streaming services, but it's something that I'm very focused on, which is How do you actually change the paradigm where you want people to go into your app every single day?

which is an important ingredient to a subscription service, what's going to drive retention and engagement, what is going to drive frequency, which is something that's not really talked a lot about with streaming services, but it's something that I'm very focused on, which is How do you actually change the paradigm where you want people to go into your app every single day?

which is an important ingredient to a subscription service, what's going to drive retention and engagement, what is going to drive frequency, which is something that's not really talked a lot about with streaming services, but it's something that I'm very focused on, which is How do you actually change the paradigm where you want people to go into your app every single day?

And again, that's not the way people typically think of streaming because if it's all on demand or it's all binge viewing, you're essentially telling the consumer it's there whenever you want it. There's no urgency to it. And we want to actually get people to open up our app every single day because that just gives you more at-bats, so to speak, to try to drive them into streaming.

And again, that's not the way people typically think of streaming because if it's all on demand or it's all binge viewing, you're essentially telling the consumer it's there whenever you want it. There's no urgency to it. And we want to actually get people to open up our app every single day because that just gives you more at-bats, so to speak, to try to drive them into streaming.

And again, that's not the way people typically think of streaming because if it's all on demand or it's all binge viewing, you're essentially telling the consumer it's there whenever you want it. There's no urgency to it. And we want to actually get people to open up our app every single day because that just gives you more at-bats, so to speak, to try to drive them into streaming.

other parts of the service, which then drives more engagement, more monetization, better retention. And so when you look at it through that lens, it drives a lot of our decision-making. So our programming decisions around, it's like a mutual fund. You need a balance. It can't be one extreme or the other. If you're too focused on acquisition, Then it's a leaky bucket.

other parts of the service, which then drives more engagement, more monetization, better retention. And so when you look at it through that lens, it drives a lot of our decision-making. So our programming decisions around, it's like a mutual fund. You need a balance. It can't be one extreme or the other. If you're too focused on acquisition, Then it's a leaky bucket.

other parts of the service, which then drives more engagement, more monetization, better retention. And so when you look at it through that lens, it drives a lot of our decision-making. So our programming decisions around, it's like a mutual fund. You need a balance. It can't be one extreme or the other. If you're too focused on acquisition, Then it's a leaky bucket.

You'll get a lot of people to sign up for your service, but then you'll just lose them because you don't have enough content to engage and retain them. And then vice versa, if you've got a lot of content that drives engagement, that's not going to get you to scale because you need the, and so we're managing it almost like, I think of it as like a mutual fund. And so we have a budget.

You'll get a lot of people to sign up for your service, but then you'll just lose them because you don't have enough content to engage and retain them. And then vice versa, if you've got a lot of content that drives engagement, that's not going to get you to scale because you need the, and so we're managing it almost like, I think of it as like a mutual fund. And so we have a budget.

You'll get a lot of people to sign up for your service, but then you'll just lose them because you don't have enough content to engage and retain them. And then vice versa, if you've got a lot of content that drives engagement, that's not going to get you to scale because you need the, and so we're managing it almost like, I think of it as like a mutual fund. And so we have a budget.

We have a programming budget. We have a marketing budget. You know, we have a P&L inside of NBCUniversal that's dedicated to Peacock, even though we are part of the broader portfolio. And so we're making decisions around what do we need to do in order to achieve those goals. But I feel like we got rocket fuel because I have the added benefit of tapping into this broader portfolio that can –

We have a programming budget. We have a marketing budget. You know, we have a P&L inside of NBCUniversal that's dedicated to Peacock, even though we are part of the broader portfolio. And so we're making decisions around what do we need to do in order to achieve those goals. But I feel like we got rocket fuel because I have the added benefit of tapping into this broader portfolio that can –

We have a programming budget. We have a marketing budget. You know, we have a P&L inside of NBCUniversal that's dedicated to Peacock, even though we are part of the broader portfolio. And so we're making decisions around what do we need to do in order to achieve those goals. But I feel like we got rocket fuel because I have the added benefit of tapping into this broader portfolio that can –