Matt Strauss

I mean, so we're thinking very differently, I believe, in how we want to evolve the value proposition beyond just what it is today, anticipating kind of where we think we need to go as a platform.

I mean, so we're thinking very differently, I believe, in how we want to evolve the value proposition beyond just what it is today, anticipating kind of where we think we need to go as a platform.

We haven't disclosed the number, but I guess one way to think of it is 90% of people who engage with sports on Peacock watch other content. And so, again, you know, we look at sports. There's no bigger fandom than sports. And so sports, as I mentioned earlier, is a very effective tactic to drive acquisition. We've shown that with the NFL exclusive games and NFL just regular season games.

We haven't disclosed the number, but I guess one way to think of it is 90% of people who engage with sports on Peacock watch other content. And so, again, you know, we look at sports. There's no bigger fandom than sports. And so sports, as I mentioned earlier, is a very effective tactic to drive acquisition. We've shown that with the NFL exclusive games and NFL just regular season games.

We haven't disclosed the number, but I guess one way to think of it is 90% of people who engage with sports on Peacock watch other content. And so, again, you know, we look at sports. There's no bigger fandom than sports. And so sports, as I mentioned earlier, is a very effective tactic to drive acquisition. We've shown that with the NFL exclusive games and NFL just regular season games.

We've shown that certainly... We've seen that with the Olympics, but we also have such a great portfolio of other programming. The way that that's manifesting itself, just to build on this for a second, is that when you look at something like the playoff game that we did earlier in the year, That was the most viewership engagement we've ever had on Peacock.

We've shown that certainly... We've seen that with the Olympics, but we also have such a great portfolio of other programming. The way that that's manifesting itself, just to build on this for a second, is that when you look at something like the playoff game that we did earlier in the year, That was the most viewership engagement we've ever had on Peacock.

We've shown that certainly... We've seen that with the Olympics, but we also have such a great portfolio of other programming. The way that that's manifesting itself, just to build on this for a second, is that when you look at something like the playoff game that we did earlier in the year, That was the most viewership engagement we've ever had on Peacock.

But the next day after the playoff game was the biggest on-demand usage day we ever had on Peacock. And one of our originals, Ted, the Seth MacFarlane show, was the number one original we ever had on Peacock. And then The Traitors, which just actually won the Emmy for best unscripted competition show, was the number one unscripted show on Peacock. And so we have the ability to bend the curve

But the next day after the playoff game was the biggest on-demand usage day we ever had on Peacock. And one of our originals, Ted, the Seth MacFarlane show, was the number one original we ever had on Peacock. And then The Traitors, which just actually won the Emmy for best unscripted competition show, was the number one unscripted show on Peacock. And so we have the ability to bend the curve

But the next day after the playoff game was the biggest on-demand usage day we ever had on Peacock. And one of our originals, Ted, the Seth MacFarlane show, was the number one original we ever had on Peacock. And then The Traitors, which just actually won the Emmy for best unscripted competition show, was the number one unscripted show on Peacock. And so we have the ability to bend the curve

When we could take somebody who comes in for sports, but utilize the product in a way to engage them with other content on our platform. And again, that's the benefit of having such a large catalog of programming for each individual in the home.

When we could take somebody who comes in for sports, but utilize the product in a way to engage them with other content on our platform. And again, that's the benefit of having such a large catalog of programming for each individual in the home.

When we could take somebody who comes in for sports, but utilize the product in a way to engage them with other content on our platform. And again, that's the benefit of having such a large catalog of programming for each individual in the home.

Well, if you look at something like our WWE deal, which is sports entertainment, all of those events used to be pay-per-view events. And those are now exclusively available on Peacock. And that was a deal that we entered into that, even though we have a relationship with the WWE for USA, that was a decision that we made that was very specific to just Peacock.

Well, if you look at something like our WWE deal, which is sports entertainment, all of those events used to be pay-per-view events. And those are now exclusively available on Peacock. And that was a deal that we entered into that, even though we have a relationship with the WWE for USA, that was a decision that we made that was very specific to just Peacock.

Well, if you look at something like our WWE deal, which is sports entertainment, all of those events used to be pay-per-view events. And those are now exclusively available on Peacock. And that was a deal that we entered into that, even though we have a relationship with the WWE for USA, that was a decision that we made that was very specific to just Peacock.

But I actually think of it a little bit differently. We're not really focused on like sports that are unique to just Peacock. I think one of the benefits of being part of this bigger portfolio is we have the ability to make content like sports available on different platforms.

But I actually think of it a little bit differently. We're not really focused on like sports that are unique to just Peacock. I think one of the benefits of being part of this bigger portfolio is we have the ability to make content like sports available on different platforms.

But I actually think of it a little bit differently. We're not really focused on like sports that are unique to just Peacock. I think one of the benefits of being part of this bigger portfolio is we have the ability to make content like sports available on different platforms.