Matt Strauss

But I think that we're kind of looking at it in totality and that it's about giving customers choice and options. And that's how we see ourselves growing. And so if

But I think that we're kind of looking at it in totality and that it's about giving customers choice and options. And that's how we see ourselves growing. And so if

But I think that we're kind of looking at it in totality and that it's about giving customers choice and options. And that's how we see ourselves growing. And so if

pay TV declines and cord cutting grows, you know, we still want to service the customers who have pay TV, but at the same time, we recognize that the growth over the next, you know, foreseeable future is going to continue to come from direct to consumer.

pay TV declines and cord cutting grows, you know, we still want to service the customers who have pay TV, but at the same time, we recognize that the growth over the next, you know, foreseeable future is going to continue to come from direct to consumer.

pay TV declines and cord cutting grows, you know, we still want to service the customers who have pay TV, but at the same time, we recognize that the growth over the next, you know, foreseeable future is going to continue to come from direct to consumer.

You know, when you kind of study the pay TV ecosystem and kind of the trajectory of pay TV, I think it's consistently been declining, you know, year over year. And, you know, I don't think anybody really knows what at what point does it kind of start to flatten out. But I do believe that there's always going to be a fairly large group of people who are

You know, when you kind of study the pay TV ecosystem and kind of the trajectory of pay TV, I think it's consistently been declining, you know, year over year. And, you know, I don't think anybody really knows what at what point does it kind of start to flatten out. But I do believe that there's always going to be a fairly large group of people who are

You know, when you kind of study the pay TV ecosystem and kind of the trajectory of pay TV, I think it's consistently been declining, you know, year over year. And, you know, I don't think anybody really knows what at what point does it kind of start to flatten out. But I do believe that there's always going to be a fairly large group of people who are

are willing to pay a premium for cable for all the reasons that I said before. And so I think that's still gonna be a very, very large part of the TV viewing and TV household viewing. But yes, I mean, direct-to-consumer is where we're really projecting the growth to come from. And certainly,

are willing to pay a premium for cable for all the reasons that I said before. And so I think that's still gonna be a very, very large part of the TV viewing and TV household viewing. But yes, I mean, direct-to-consumer is where we're really projecting the growth to come from. And certainly,

are willing to pay a premium for cable for all the reasons that I said before. And so I think that's still gonna be a very, very large part of the TV viewing and TV household viewing. But yes, I mean, direct-to-consumer is where we're really projecting the growth to come from. And certainly,

What's interesting about what you're putting your finger on is I actually think that there's a lot of signs of what I've learned in the cable business that I see happening in the direct-to-consumer business that in some ways it's going to be, I think, back to the future.

What's interesting about what you're putting your finger on is I actually think that there's a lot of signs of what I've learned in the cable business that I see happening in the direct-to-consumer business that in some ways it's going to be, I think, back to the future.

What's interesting about what you're putting your finger on is I actually think that there's a lot of signs of what I've learned in the cable business that I see happening in the direct-to-consumer business that in some ways it's going to be, I think, back to the future.

And what I mean by that is that people who maybe did cut the cord, part of the rationale, I believe, was because they thought they were going to save money by going and just getting some streaming services. And to a certain extent, that was true for some period of time. But it was very predictable that the cost of content hasn't gone down, the cost of sports rights haven't gone down.

And what I mean by that is that people who maybe did cut the cord, part of the rationale, I believe, was because they thought they were going to save money by going and just getting some streaming services. And to a certain extent, that was true for some period of time. But it was very predictable that the cost of content hasn't gone down, the cost of sports rights haven't gone down.

And what I mean by that is that people who maybe did cut the cord, part of the rationale, I believe, was because they thought they were going to save money by going and just getting some streaming services. And to a certain extent, that was true for some period of time. But it was very predictable that the cost of content hasn't gone down, the cost of sports rights haven't gone down.

It was inevitable that prices of streaming services were going to have to increase. And we've seen that as an industry over the past 18 to 24 months, where streaming services have continued to take their rates up in an effort to drive more profitability. By the way, we're not excluded from that. I mean, we took a price increase over the summer.

It was inevitable that prices of streaming services were going to have to increase. And we've seen that as an industry over the past 18 to 24 months, where streaming services have continued to take their rates up in an effort to drive more profitability. By the way, we're not excluded from that. I mean, we took a price increase over the summer.