Matt Strauss

is that when we built the service with with that intent it really was different in the market and so the vast majority of people who signed up for peacock signed up directly with the exception of comcast we did do a bundling deal with comcast and they currently do wholesale peacock with certain uh certain of their of their packages like high-end gig broadband subscribers but the overwhelming majority of our sub base is direct-to-consumer now

is that when we built the service with with that intent it really was different in the market and so the vast majority of people who signed up for peacock signed up directly with the exception of comcast we did do a bundling deal with comcast and they currently do wholesale peacock with certain uh certain of their of their packages like high-end gig broadband subscribers but the overwhelming majority of our sub base is direct-to-consumer now

is that when we built the service with with that intent it really was different in the market and so the vast majority of people who signed up for peacock signed up directly with the exception of comcast we did do a bundling deal with comcast and they currently do wholesale peacock with certain uh certain of their of their packages like high-end gig broadband subscribers but the overwhelming majority of our sub base is direct-to-consumer now

To answer your question, though, as the market moves more and more towards bundling, I do see that becoming an increasingly larger portion of our subscriber base. And again, taking the history lesson from what we know about bundling, the one thing that arguably has always held the bundle together has been sports.

To answer your question, though, as the market moves more and more towards bundling, I do see that becoming an increasingly larger portion of our subscriber base. And again, taking the history lesson from what we know about bundling, the one thing that arguably has always held the bundle together has been sports.

To answer your question, though, as the market moves more and more towards bundling, I do see that becoming an increasingly larger portion of our subscriber base. And again, taking the history lesson from what we know about bundling, the one thing that arguably has always held the bundle together has been sports.

And sports, coming from that side of the business, if you remember, we launched Peacock, it was supposed to be around the Tokyo Olympics. And so live sports was always fundamental to our strategy. And we've been aggregating live sports and sports rights

And sports, coming from that side of the business, if you remember, we launched Peacock, it was supposed to be around the Tokyo Olympics. And so live sports was always fundamental to our strategy. And we've been aggregating live sports and sports rights

And sports, coming from that side of the business, if you remember, we launched Peacock, it was supposed to be around the Tokyo Olympics. And so live sports was always fundamental to our strategy. And we've been aggregating live sports and sports rights

fairly consistently since we've launched Peacock with real purpose and intention, knowing that not only is sports going to be a driver of acquisition, which has proven to be true for us, but that sports is going to be an important component that if the market does move to bundling, that not only will we solidify our place in that bundle,

fairly consistently since we've launched Peacock with real purpose and intention, knowing that not only is sports going to be a driver of acquisition, which has proven to be true for us, but that sports is going to be an important component that if the market does move to bundling, that not only will we solidify our place in that bundle,

fairly consistently since we've launched Peacock with real purpose and intention, knowing that not only is sports going to be a driver of acquisition, which has proven to be true for us, but that sports is going to be an important component that if the market does move to bundling, that not only will we solidify our place in that bundle,

But equally important, if not more important, is that you get the right wholesale economics around how you're positioned in that bundle. And so we feel like we're in a really good position based on the trajectory that we're on. But if the market does move more towards bundling, we also feel like we're well positioned to be included in that kind of packaging.

But equally important, if not more important, is that you get the right wholesale economics around how you're positioned in that bundle. And so we feel like we're in a really good position based on the trajectory that we're on. But if the market does move more towards bundling, we also feel like we're well positioned to be included in that kind of packaging.

But equally important, if not more important, is that you get the right wholesale economics around how you're positioned in that bundle. And so we feel like we're in a really good position based on the trajectory that we're on. But if the market does move more towards bundling, we also feel like we're well positioned to be included in that kind of packaging.

But I don't think it's going to take away from direct-to-consumer. I just think for us, it's going to continue to augment the subscriber base that we currently have.

But I don't think it's going to take away from direct-to-consumer. I just think for us, it's going to continue to augment the subscriber base that we currently have.

But I don't think it's going to take away from direct-to-consumer. I just think for us, it's going to continue to augment the subscriber base that we currently have.

Well, I'm describing price value. And there's a high value on sports. And that's obviously manifesting itself when you just look at sports rights and the price that sports rights are going for in the market. And so essentially, yes. I mean, yes to your question that we see ourselves. I mean, if you look at Peacock just as an example, we have more live sports than any other streaming service.

Well, I'm describing price value. And there's a high value on sports. And that's obviously manifesting itself when you just look at sports rights and the price that sports rights are going for in the market. And so essentially, yes. I mean, yes to your question that we see ourselves. I mean, if you look at Peacock just as an example, we have more live sports than any other streaming service.