Matt Van Itallie

We made a product that helps understand what's going on in the engineering organization, has so much possible scope. And then the depth you can go down in any functional area, getting deep in Java or deep in JavaScript, is gigantic. And then on top of that, you can overlay going deep in all the components of a modern SaaS system, whether it's notifications or alerting or all of that.

We made a product that helps understand what's going on in the engineering organization, has so much possible scope. And then the depth you can go down in any functional area, getting deep in Java or deep in JavaScript, is gigantic. And then on top of that, you can overlay going deep in all the components of a modern SaaS system, whether it's notifications or alerting or all of that.

We made a product that helps understand what's going on in the engineering organization, has so much possible scope. And then the depth you can go down in any functional area, getting deep in Java or deep in JavaScript, is gigantic. And then on top of that, you can overlay going deep in all the components of a modern SaaS system, whether it's notifications or alerting or all of that.

I could have done better. We went a little bit too broad in the first iteration and built, let's say, half versions or partial versions of many things when what we should have done is build full versions of fewer things. My name is Matt Van Italy. I'm the founder and CEO of SEMA.

I could have done better. We went a little bit too broad in the first iteration and built, let's say, half versions or partial versions of many things when what we should have done is build full versions of fewer things. My name is Matt Van Italy. I'm the founder and CEO of SEMA.

I could have done better. We went a little bit too broad in the first iteration and built, let's say, half versions or partial versions of many things when what we should have done is build full versions of fewer things. My name is Matt Van Italy. I'm the founder and CEO of SEMA.

I was working at a software company and sitting in the C-suite meeting and the chief revenue officer stood up and said, it's time for the weekly update on sales. And boop, pushed a button on Salesforce, the CRM we were using and shared stats and said, and here's how the individual sales team members are doing. Boop, pushed another button on Salesforce.

I was working at a software company and sitting in the C-suite meeting and the chief revenue officer stood up and said, it's time for the weekly update on sales. And boop, pushed a button on Salesforce, the CRM we were using and shared stats and said, and here's how the individual sales team members are doing. Boop, pushed another button on Salesforce.

I was working at a software company and sitting in the C-suite meeting and the chief revenue officer stood up and said, it's time for the weekly update on sales. And boop, pushed a button on Salesforce, the CRM we were using and shared stats and said, and here's how the individual sales team members are doing. Boop, pushed another button on Salesforce.

And that of course, CRMs such as Salesforce is executive insight into sales and the sales function. It's also a salesperson tool and a sales manager tool. But it stands alone as executive insight for the C-suite, for the boards of directors into sales. And we went around the room. This was literally 2013. Went around the room and marketing as HubSpot and Marketo.

And that of course, CRMs such as Salesforce is executive insight into sales and the sales function. It's also a salesperson tool and a sales manager tool. But it stands alone as executive insight for the C-suite, for the boards of directors into sales. And we went around the room. This was literally 2013. Went around the room and marketing as HubSpot and Marketo.

And that of course, CRMs such as Salesforce is executive insight into sales and the sales function. It's also a salesperson tool and a sales manager tool. But it stands alone as executive insight for the C-suite, for the boards of directors into sales. And we went around the room. This was literally 2013. Went around the room and marketing as HubSpot and Marketo.

And everybody had an executive dashboard, thanks to code, except for code. amazing CTO, had spreadsheets and had qualitative assessment. And we're going to have to do this thing called a refactoring and it's super expensive and you're going to have to really take my word for it. And my head exploded.

And everybody had an executive dashboard, thanks to code, except for code. amazing CTO, had spreadsheets and had qualitative assessment. And we're going to have to do this thing called a refactoring and it's super expensive and you're going to have to really take my word for it. And my head exploded.

And everybody had an executive dashboard, thanks to code, except for code. amazing CTO, had spreadsheets and had qualitative assessment. And we're going to have to do this thing called a refactoring and it's super expensive and you're going to have to really take my word for it. And my head exploded.

If we can build code that helps us understand sales and salespeople, surely we can understand, we can build code that helps us understand code and coders. And so that really was the origin story. I spent a few years researching it and not the recommended path to start a business, but one that made sense for me.

If we can build code that helps us understand sales and salespeople, surely we can understand, we can build code that helps us understand code and coders. And so that really was the origin story. I spent a few years researching it and not the recommended path to start a business, but one that made sense for me.

If we can build code that helps us understand sales and salespeople, surely we can understand, we can build code that helps us understand code and coders. And so that really was the origin story. I spent a few years researching it and not the recommended path to start a business, but one that made sense for me.

And when I was satisfied I had a good enough technology base, I was very fortunate to meet my co-founder, and we've been doing it for the seven years since. It is hard to summarize code, so we really have spent years making it useful for our first product, making our first product useful across 40-plus languages in a detailed way, and all languages at least to be able to say something about it.

And when I was satisfied I had a good enough technology base, I was very fortunate to meet my co-founder, and we've been doing it for the seven years since. It is hard to summarize code, so we really have spent years making it useful for our first product, making our first product useful across 40-plus languages in a detailed way, and all languages at least to be able to say something about it.