Matteo Franceschetti

No.

And the units then kept coming even after.

So we saw something like 8,000 units in pre-orders.

It was massive.

Bigger than probably what we could handle at the time.

Yeah, yeah, yeah.

But you know, I wanted to become an entrepreneur, so I was not happy with my legal low life.

Yeah, so we started Sleep in 2015.

I started wondering why Elon Musk is taking me to Mars and I still spend a third of my life on a piece of damp foam.

And so we started looking into the problem and we identified the opportunity to leverage technology to enhance sleep.

Yeah, a couple of different things.

The most obvious is my co-founder, Max.

He's the CTO.

He would have never started a mattress company.

He told me since the beginning, if he's a mattress company, I'm out.

So I have no chance.

And second, more than anything,

I mean, there are good brands in the D2C space, so I have respect for them, but they are really selling a commodity that is foam.

If today you call a mattress manufacturer in the US just a factory, you can buy foam on your own and you can start the business tomorrow on your own.

What we are doing here is cutting edge