Matthew Bellows

Those are marketing automation companies.

And so they focus on one-to-many marketing blasts and communications from a marketing group.

Whereas we focus on the one-to-one between the salesperson and the prospect or customer.

The best way is by email.

Just send me an email at Matthew, M-A-T-T-H-E-W, at YesSquare.com.

And I'm on Twitter at MBellows.

My favorite business book.

Pick one.

I just read The Alliance by Reid Hoffman, which is about making explicit the relationship between manager and team member.

And we've just rolled that out to our executive team here as a framework.

And it's really it's a fantastic, helpful way to talk about how long people want to be at the company and what they're going to do in the next in their next what they call tour of duty.

Yeah, Reed Hastings at Netflix is my remote mentor.

I love watching what they're doing.

Yesware is amazing.

You guys should all try it.

I am completely, completely biased.

And actually, not so much a tool, but I'm playing a lot of Blizzard's Hearthstone game, which is a fantastic game and beautifully designed software.

I'm 47.

If I wish I wish I knew at 20, I would say business is much more creative and fun than you think it is.

I love I had a very I had a very bad view of business back then.