Matthew Cox

So one thing to address the website situation, there are a handful of law firms.

All they do is take down websites.

So unless you have a massive email list that you can email every week

and tell them, Hey, our old site, our, our new site is this boom.

Our new site is that you're not gonna be found on, you know, Google or anything like that.

You know, advertisements, believe it or not, Facebook will still take advertising money from counterfeiters.

Um, that still happens.

Um, but I don't know about, I don't think Google does, but for the most part, you're looking at, you're looking at those massive mailing lists who have, and there's maybe,

30 or 40 of those folks, they're all based in China.

They have these massive mailing lists and their sites change every day, but they're still sort of branded like Style Sneaks is one of them.

And they'll have a new site, stylesneaks.co or stylesneaks9.

And then believe it or not, the counterfeiters often get knocked off too because they develop reputations as well.

Because really counterfeiting or infringement is really just the concept of playing off of someone's good name.

or you know good name so um they'll have I'll just use style style sneaks as an example it's just a name that popped in my head but they're one of the counterfeiters out there but you could be a guy who's like well I'm producing counterfeits and you know I I don't have a mailing list the same size as theirs but you know they have a great reputation so why don't I just knock off style sneaks you know and go on go on Instagram

and be like, you know, we're style sneaks and start using the Nike hashtags and all that stuff.

And then you'll even see the counterfeiters saying, this is our real account.

ignore the others, you know, things like that, like celebrities would or, you know, legitimate folks would.

So there's a lot of that.

And yeah, because of all the takedowns, it's kind of like from an extermination standpoint, once you kick all the rats out of your house, they start going to the sewers and things like that.

I'm not calling social the sewers, but they are in the sense that they're smaller.