Matthew Glotzbach

Again, we don't disclose the financials.

So we've got a revenue goal.

Sure.

I know some that have.

Really?

Yeah.

Um, so we've got a revenue goal.

We've got a overall total active user goal.

So we look at 28 day active users, which is basically, have you been active in the last four weeks?

Uh, so we look at that as an overall growth metric on how many people are we impacting.

And then as we talked earlier, we look at an engagement goal of like, how frequently are you using it?

So it's great if you come and use us once.

But if you use us twice in a month, that's even better.

And if you use us twice a week, that's even better.

And we know we know how those goals interrelate.

So we understand pretty well how as you become more active, again, depending on which user cohort you're in, what your likelihood to buy is.

And we also know, you know, our free users make us money as well off of that.

So we actually have a pretty good understanding of the value of a free user based on their activity.

So I read a lot of business books, but given the field I'm in, I also read a lot of education books, which is my business.

And so one of my favorites that I read recently was a book called How We Learn the Surprising Truth About When, Where, and Why It Happens.