Matthew Lawson

Girl.

Yeah.

That's it.

That's it.

Well, to be fair, the stakeholder investment on Vanderpump Rules is astounding.

It's a huge investment for a decade-plus project.

And now it's a new generation.

And yeah, I think they really did what they needed to be done.

Yeah, a lot of them are vertical video actors.

Like, even though we see it everywhere.

I mean, we're living in the world of influencers.

Seeing actually behind the, like, ring light, essentially, has been actually really interesting in a way I was not expecting.

Well, you talked about this in December, but Woke being back, I feel like it's proven to be true.

Seeing the deliverables, the deliverables are, I think, yielding dividends.

Like people, I think, are feeling invested and feeling respected.

And yeah, I don't know.

I feel like the vibe has shifted.

I think very noticeably in the last three months, people have, I think, made some decisions about AI, about Hollywood, about just the mania that we're bombarded with every day.

And I think people are, yeah, I think they're ready for Woke 2.0, essentially.

We've learned and now we have new ways of practicing it that are hopefully more successful.