Matthew Prince

But also, how do we create incentives for them and then the people who are, you know, creating that content to create content which is actually furthering human knowledge as opposed to just, you know, provoking outrage?

This is the state we're in.

Basically 30 years.

Google will be 28 years old in September.

There's never been a micropayment system that worked.

That's right.

At scale.

other than advertising.

And advertising is pretty amazing because I'm a pretty target-rich advertiser.

If I see an ad, it's actually super, super, super valuable for that to be shown to me.

Whereas some kid in Botswana, they're maybe getting a tiny fraction showing an ad to them, but it's still a tiny fraction.

And the marginal cost of serving that kid in Botswana

is so low that, again, the business model of Google, and the reason why, again, Google gets a huge amount of credit for this.

The business model allowed that kid in Botswana to have access to the same information that I have access to.

And that's sort of per se good.

And I think that as we think about this, and one of the problems, by the way, with both micropayments is, yeah, for me, for you guys, not such a big deal if it's a fraction of a penny every time I access a website.

Kidding, Botswana actually kind of is a big deal.

And so I think there's always going to be trade-offs as we think about these things.

And we may solve one set of problems to create a very different set of problems going forward.

And again, I think we should just be cognizant of that.