Matthew Prince

And it's not clear what the competitive advantage of one versus the other is going to be.

Yeah.

We've got to have something.

Like, it's not... This isn't because, you know, the media companies are getting wildly rich, right?

They're not.

It's never been a harder time to be a media company.

And so, like, there's real costs.

Again, people have to eat.

And so we have to have some way of doing that.

And yes, as fewer humans are going to sites and more people are putting in ad blockers and all these things, then the only reaction has to either be put up the paywall or crank up the ads.

And that again is it feels like kind of a decaying system.

What I think I'm optimistic about is that over time, this should definitely be a very – we're about to see a massive change because the platform of AI is going to just force the rest of the world to change.

And to your question of incentives, I think the good news is you have AI companies that really want to differentiate themselves with unique content, which is out there.

You have content creators that really want to create that content.

They don't want to create yet another story of what happened at 1500 Pennsylvania Avenue today.

They want to tell unique, original stories that are out there.

And for the first time in history, I actually think that we have a real alignment, or at least for the first time since the Medici's, we have a real alignment of the people who are willing to pay for the content

are aligned with the content creators wanting to do real interesting work and interesting knowledge.

And so if we can create some sort of system where the AI companies are actually compensating people for creating new knowledge, I think that that may be that we're on sort of a cusp of a golden age of content creation.

A lot of people on our legal team would be very uncomfortable with that language.