Matthew Prince

Like, I think as a user, we want to make that as easy as possible.

But it's the same thing that like, I'm so sorry if you don't, you know, subscribe to, if you only subscribe to Netflix, but you don't subscribe to Hulu, then you can't watch, you know, I don't know, or HBO, you can't watch Game of Thrones, right?

I mean, there's going to be

different things that different people have access to.

Because at the end of the day, the people who are doing the work to create content deserve to be compensated for it.

And we've got to create some system to do it.

I think over time, that system looks a lot more like, again, a Netflix or a Spotify, where some amount that you're paying in a subscription to your AI company then gets carved off and actually sent to the content creators.

They're creating content that's out there.

And in an ideal case, the AI companies are also feeding information back

to content creators saying, hey, here's knowledge we feel like is missing in the world.

It'd be great if you went and did research on that and figured it out and we could compensate you for that creation of knowledge.

And that's a business model that works.

I went up to Stockholm to meet with Daniel Eck, who's the founder of Spotify.

And he told me a bunch of stories, but the one that's really stuck with me, he said, you know, the way Spotify works, like if somebody searches for like Taylor Swift, shake it off, like we return results and we are sure we're getting people what they want, right?

On the other hand, if someone searches for like, I want a song to a disco beat about how fun it is to dance with your cat,

Not a lot of content, which is out there for that.

And they know that.

They know that they kind of get a bad hit on the search.

And so what they do is they actually take those searches that people run where they don't have good answers and they publish them back to music creators that are out there.

And this is the moment in time where, like, anyone listening is going to be like, I am in the wrong business.