Matthew Rickardson

You know, the idea of balance and Rush Limbaugh don't exist in the same sentence.

It opened the space for overtly partisan television, as you didn't have any longer to give the other side of the story.

Roger Ailes, who...

was the key founding person for Fox News.

And Murdoch and Ailes, they look at what the success that Rush Limbaugh is having and they look to see if they can transplant that into television.

By this stage, in terms of cable news, you've got CNN, which began in about 1980.

We're going to report the news, whether it's Afghanistan or Botswana or Moscow or whatever, Ailes and Murdoch.

They realise that instead of having lots and lots of correspondence everywhere, they'll have the bare bones.

You know, you'll do the reporting of the news, but it won't be a lavish suite of foreign correspondence.

It's much, much cheaper, and you will bring in guys primarily from radio, like, you know, Bill O'Reilly and Sean Hannity and so on, to provide opinions about the news.

You know, what it means, how to think about it, etc.,

The number that really scares me, African-Americans on food stamps is up by 58 percent.

And so you put those people on in the evening, Bill O'Reilly, Sean Hannity, and they bloviate on demand.

You know, they don't just have opinions.

They have big opinions and theatrical

opinions.

Tonight, I can report the sky is absolutely falling.

We are all doomed.

The end is near.

The apocalypse is imminent and you're going to all die, all of you.