Matthew Slotover

And we had this amazing pizza place, Roberta's.

I was obsessed with Roberta's Pizza.

And the pizza they did at a fair was incredible.

And I met some collector, billionaire there.

And I said, that's great.

You came.

Are you going to have lunch?

We've got these amazing restaurants, some fancy restaurants we had.

And he said, are you kidding?

I'm going to Roberta's.

I'm never going to go to Brooklyn.

But I can go.

experience it here and it was a bit like we can bring it all to one place so you don't have to go there you know which is kind of what art fairs do you know you can see a Mexican gallery in London you don't have to go to Mexico you know there's 40 countries represented or something and that's the thing about fairs it brings everything to you and there's a lot to discover if you've got the patience to do it

Yeah.

I have.

Well, so in 2006, we sold Steak and Freeze and we moved the Freeze office into this 180 Strand building.

And the owner of 180 Strand, Mark, said, look, I've got some space on the ground floor.

If you want to do something with it, you should do it.

And we'd moved from Rochelle School, which had Rochelle Canteen below and Lila's nearby.

There's no good food around here.