Matty Mo

So you say it to them, let me consign this work, which effectively means let me take the art, place it, sell it, and take a percentage of the sale in order to do that work for you. And for many artists, that's awesome because they don't want to be sales agents.

So you say it to them, let me consign this work, which effectively means let me take the art, place it, sell it, and take a percentage of the sale in order to do that work for you. And for many artists, that's awesome because they don't want to be sales agents.

And so if you go and get enough of this work signed up, you photograph it, you inventory it, you build out a database of this work, you go talk to interior decorators, you go talk to commercial developers who are building big buildings, you go talk to hotel operators, And they're willing to lease this work from you.

And so if you go and get enough of this work signed up, you photograph it, you inventory it, you build out a database of this work, you go talk to interior decorators, you go talk to commercial developers who are building big buildings, you go talk to hotel operators, And they're willing to lease this work from you.

And so if you go and get enough of this work signed up, you photograph it, you inventory it, you build out a database of this work, you go talk to interior decorators, you go talk to commercial developers who are building big buildings, you go talk to hotel operators, And they're willing to lease this work from you.

And you could charge something like 10% of the sale price with an option to buy it after seven years or 10 years or whatever, or a discount if you buy it after three. You charge a services fee for an installation. So the lease or would likely want to keep the art for a while because they have to pay an installation fee and a de-installation fee.

And you could charge something like 10% of the sale price with an option to buy it after seven years or 10 years or whatever, or a discount if you buy it after three. You charge a services fee for an installation. So the lease or would likely want to keep the art for a while because they have to pay an installation fee and a de-installation fee.

And you could charge something like 10% of the sale price with an option to buy it after seven years or 10 years or whatever, or a discount if you buy it after three. You charge a services fee for an installation. So the lease or would likely want to keep the art for a while because they have to pay an installation fee and a de-installation fee.

And you effectively create a subscription revenue model out of this remnant art inventory. You give a rev share back to the artists for enabling you to have access to the inventory. And you just manage a massive database of artwork sitting in studios.

And you effectively create a subscription revenue model out of this remnant art inventory. You give a rev share back to the artists for enabling you to have access to the inventory. And you just manage a massive database of artwork sitting in studios.

And you effectively create a subscription revenue model out of this remnant art inventory. You give a rev share back to the artists for enabling you to have access to the inventory. And you just manage a massive database of artwork sitting in studios.

Precisely. And it largely requires a reframing of what art is. Some people think of art as like... the most important cultural artifacts of a generation. And to be real, many artists are not making the most important cultural artifacts of a generation. They're making pretty things. And what are pretty things? Decorations.

Precisely. And it largely requires a reframing of what art is. Some people think of art as like... the most important cultural artifacts of a generation. And to be real, many artists are not making the most important cultural artifacts of a generation. They're making pretty things. And what are pretty things? Decorations.

Precisely. And it largely requires a reframing of what art is. Some people think of art as like... the most important cultural artifacts of a generation. And to be real, many artists are not making the most important cultural artifacts of a generation. They're making pretty things. And what are pretty things? Decorations.

So if you're selling decorations and you can realize as an artist, you're the maker and seller of decoration, you probably want to sell through the appropriate channels, your decorations.

So if you're selling decorations and you can realize as an artist, you're the maker and seller of decoration, you probably want to sell through the appropriate channels, your decorations.

So if you're selling decorations and you can realize as an artist, you're the maker and seller of decoration, you probably want to sell through the appropriate channels, your decorations.

I don't quite get how that works. I think it's different than art in that.

I don't quite get how that works. I think it's different than art in that.

I don't quite get how that works. I think it's different than art in that.