Maureen Ballatori

You know what I think the issue is with that of like why the farmers are not taking you up on that by and large is because of trust. Yeah. Farmers, they're so reluctant to trust. And again, that goes back to brand. Right. That you can continue to build the brand to be like we are a trustworthy organization. Right. And the farmers can trust us. But they're very reluctant to do that.

You know what I think the issue is with that of like why the farmers are not taking you up on that by and large is because of trust. Yeah. Farmers, they're so reluctant to trust. And again, that goes back to brand. Right. That you can continue to build the brand to be like we are a trustworthy organization. Right. And the farmers can trust us. But they're very reluctant to do that.

So when organizations reach out and say like, I would like to help you, you know, they're like, but why? But what's in it for you? Why are you trying to help me? Yeah, yeah. What am I going to lose that I'm not, I don't know what questions to ask you to know what I'm going to miss out on by you winning whatever you is in it for you to come and try and help me with this. Right.

So when organizations reach out and say like, I would like to help you, you know, they're like, but why? But what's in it for you? Why are you trying to help me? Yeah, yeah. What am I going to lose that I'm not, I don't know what questions to ask you to know what I'm going to miss out on by you winning whatever you is in it for you to come and try and help me with this. Right.

But you're really coming from a place of like, I just want to like help you still exist. Yeah. You know, so I think that that's the issue.

But you're really coming from a place of like, I just want to like help you still exist. Yeah. You know, so I think that that's the issue.

And I don't know what the answer to that is other than, you know, I think that the agricultural community in particular is you get one and then you get their neighbor and then you get their neighbor and then you've got the community and then you get the next community. You know, is that that's the way that agriculture tends to agriculture, you know, products and services tend to grow.

And I don't know what the answer to that is other than, you know, I think that the agricultural community in particular is you get one and then you get their neighbor and then you get their neighbor and then you've got the community and then you get the next community. You know, is that that's the way that agriculture tends to agriculture, you know, products and services tend to grow.

Is that way because of trust?

Is that way because of trust?

And I think that the other, sorry to interrupt, but the other thing that is complicated there too, is that you're doing risk management, right? You are helping them try to protect themselves from these attacks, but you can't guarantee.

And I think that the other, sorry to interrupt, but the other thing that is complicated there too, is that you're doing risk management, right? You are helping them try to protect themselves from these attacks, but you can't guarantee.

Yeah. So I think that that's that's another factor of like, OK, well, if you can't if you can't guarantee to me that you're going to make it not happen, then why should I?

Yeah. So I think that that's that's another factor of like, OK, well, if you can't if you can't guarantee to me that you're going to make it not happen, then why should I?

Let me just make one other point too about that trust and like how you come in from the top, right? And like how you come into a community and build trust. I was at World Agrotech in San Francisco in March.

Let me just make one other point too about that trust and like how you come in from the top, right? And like how you come into a community and build trust. I was at World Agrotech in San Francisco in March.

And one of the suggestions that somebody had made was making sure that you have a great relationship with the local Farm Bureau and extension agents because they're the ones that are in the community that are trusted. that are the responsible for bringing the new innovative ideas to the community in a trusted way. So I thought that that was a really interesting way to avoid, right?

And one of the suggestions that somebody had made was making sure that you have a great relationship with the local Farm Bureau and extension agents because they're the ones that are in the community that are trusted. that are the responsible for bringing the new innovative ideas to the community in a trusted way. So I thought that that was a really interesting way to avoid, right?

It's not feasible to go farmer to farmer to farmer, take me to your farmer, right? But it is, it is possible to go through channels like that, like the local farm bureaus and extension agents to get a baseline of trust.

It's not feasible to go farmer to farmer to farmer, take me to your farmer, right? But it is, it is possible to go through channels like that, like the local farm bureaus and extension agents to get a baseline of trust.