Mauricio Quiguela

The sales guys are concerned about selling.

Who is taking care of our customer base?

No one is.

Customer support is struggling with a lot of tickets, so they don't have time

to take a look on this.

And we are not big enough to have like a customer success department, a support department, and someone, a revenue department.

So we are in 12 guys, 1,000 customers, 12 guys only.

So it's, or you automate this, or you are really a big company and you establish like a department to take a look on all these KPIs.

The second thing, you need to define a nice tech stack since the beginning.

We used to start with the cheapest everything, and then we need to move, and then we need to change, and then we need to adapt.

Export all email addresses from the cheaper sending email platform,

and then import them to the automation software, to the marketing automation.

We're going to lose all the history.

We're going to lose all the metrics.

We're going to start generating information from zero.

So if we can choose, of course, we don't need to choose HubSpot from the beginning.

It's expensive.

but we can use different platforms and we can generate information to a central platform.

We choose Power BI to do that.

So regardless the information we are using or the platform we are using, all of them generate information to Power BI, so we don't lose the history.