Mauro Porcini

I agree, but I don't think it's driven by...

individuals is driven by the business world and the need of producing more and that's why i think we are living in a magic moment and an optimistic and i think is a positive moment of dramatic change and transformation because when you will have machines robots and ai

that can do the work of many, many people, yes, we'll be able to produce new kind of jobs.

But there is a high probability that a lot of jobs

won't exist anymore, and therefore we'll need to rethink our society and the idea of working.

And this will be the job not of companies and brands and corporations, but it will be the role of policymakers and governments and nations that we need to rethink how you sustain a population even when they don't work full-time.

And so that's the most beautiful design project of the future, to understand how you redesign a society, thinking about how to drive happiness in this society, how to make people happy, even if they don't have

their jobs, and the idea of working as it is today.

You know, in our work, we find a lot of happiness.

At the end of my book, I talk about how to design happiness, and there are three dimensions for designing your happiness and achieving your happiness.

The first one is the definition of your identity.

That starts since you are a kid.

I have a four years old and a one year old, and they're there already now.

You see that they're there defining their identity.

So,

This is a journey, you know, that is lifelong.

But often when we arrive to our jobs and we start to work, we use that job and that title to define our identity.

I mean, in New York City, the first question that they ask you is, what do you do?

Right?

But again, many of us define ourself through your job.