Mauro Porcini

trying to do through Samsung, is moving from minimalism to what I call an expressive, there's a language that is nothing else than the reflection of human diversity.

where there is space for minimalism, but there is space also for other kinds of languages.

And this is going to be more and more relevant in a world where technology will give us the possibility to flex and adapt the products, the user interfaces that we use, through the use of AI as an example, to what is meaningful for us.

I'm proposing a new formula that evolves from form-follow-function to form-and-function-follow-meaning.

And the meaning of this formula is essentially in a world where AI will give you the possibility, for instance, to totally customize the user interface of your phone or your TV on the base of what is meaningful to you.

Form and function will be balanced to achieve the perfect meaning for you.

And it will be different than the balance that they will find to achieve what is meaningful to me.

All in hardware is about customization of products and the ability to really personalize products as much as possible.

And new technologies are giving us that opportunity more and more and more.

So to answer your question, this is a company that used to have a very diverse and expressive portfolio and language of design.

A company that has been changing and transforming and evolving continuously, also in dramatic ways.

So the idea that the company can keep evolving and transforming is totally authentic.

The idea that he can embrace again this more expressive design language is rooted in the DNA of the company itself.

So this is what respect and change in action looks like.

The initial introduction of minimalism in tech solved a lot of problems at the time.

But I think as we've evolved and as culture has evolved, it's created other new ones.

Can you talk a little bit about how the decisions that you're making now for more human-centered design, more expressive design, might show up in the ways that you're making things?

First of all, in the world of tech, it takes time to develop products.

So a variety of these products will come to market in the coming months or years.

We were able to launch already the Consumer Electronics Show.