Mauro Porcini

I'm looking forward to seeing what you do with movement and texture and sound and even temperature and how they become part of your new design vocabulary.

I have one last question for you.

Five years from now, what design decision do you hope billions of people can feel grateful for?

In my journey or in general in society?

I was thinking more in your journey, but I'm going to take the opportunity to say both.

Well, this has been also a theme of my entire professional journey.

It's more about this focus on human centricity than on a specific product.

So the design decision that I've been pushing for many, many years and now in this industry, in this company, in this moment of time is more relevant than ever.

is this idea that we need to keep focusing on people.

But why is more relevant than ever?

Because in the age of artificial intelligence, reminding the world that humanity is the center, that we need a moral compass, an ethical compass, that we need to put technology at the service of humanity.

is probably the most important decision that I can take, the most important design decision I can take.

But if it's just me, or even it's just Samsung, it's not enough.

So what I hope, even through platforms like the one that you're giving me right now, is the ability to reach as many designers as possible, as many innovators, entrepreneurs, and remind them that we have a responsibility in this moment of time.

You know, the world is changing, it's transforming and can go in different directions.

It's up to us, innovators of today, designers of today, entrepreneurs of today, to make sure that it's going in the right direction.

So I hope that this decision is not Mauro or Samson decision.

But it is a collective decision, starting with our design community and then beyond the design community, of putting people first and taming technology, AI, robotics, and anything between at the service of humanity.

Mauro Porcini, thank you so much for making so much work that matters.

And thank you for joining me today on Design Matters.