Mauro Porcini

So for me, that was true in consumer goods and therefore is still even more relevant in a world where people,

Once you buy the product, you bring it home and you live with the product sometimes a few years, sometimes decades.

If you think of a refrigerator as an example of an oven or even TVs, you know, they have a long lifetime.

But again, deeply understanding people, their needs, their wants and creating relationships.

Real, authentic solutions, something that they really need, both functionally and emotionally.

That's really what is important to do.

And that's really the key formula to create relevant businesses, meaningful brands and sustainable growth for those companies.

You have moved from the United States now to live and work in Korea, a very different cultural context from Italy, from New York.

Minnesota.

How has relocating shifted your perspective on leadership and hierarchy and creativity?

You really are, as far as I know, the only president of design that I've ever heard of.

It's a real new ceiling breaker for our discipline.

How has your perspective changed?

Well...

I had to challenge many assumptions about how to be a leader.

Really?

Tell me how.

My first challenge in my journey was the one of an Italian moving to America and trying to understand how to be a leader in America.

And it took many years to figure out exactly how to protect my country.

My way of thinking and behaving all the way to my body language and my passion.