Max Bazerman

And from a theoretical standpoint, it's a shockingly simple idea. From a practical standpoint, it's just perfect. It's so simple that organizations can easily implement it. And who did implement it? A lot of people implemented it. You know, I think Lemonade Insurance, under Ariely's advice, implemented it.

And many government agencies implemented, including the U.S. government.

And many government agencies implemented, including the U.S. government.

And many government agencies implemented, including the U.S. government.

And by 2016, I get an email that's actually critical to the whole evolution of what happens later. The email is from Stuart Bazerman, only he spelled his name with an S instead of a Z. And he basically is a pretty low-key guy who is working on an insurance startup to do insurance online.

And by 2016, I get an email that's actually critical to the whole evolution of what happens later. The email is from Stuart Bazerman, only he spelled his name with an S instead of a Z. And he basically is a pretty low-key guy who is working on an insurance startup to do insurance online.

And by 2016, I get an email that's actually critical to the whole evolution of what happens later. The email is from Stuart Bazerman, only he spelled his name with an S instead of a Z. And he basically is a pretty low-key guy who is working on an insurance startup to do insurance online.

And his wife, Sue, encouraged him to email me because he was working on the problem of, how do we get people to tell the truth online? And he had read the 2012 signing first paper, and he said, this looks like I might even be related to a guy Who knows how to get people to tell the truth? So Stewie emails me, and we develop a very good relationship.

And his wife, Sue, encouraged him to email me because he was working on the problem of, how do we get people to tell the truth online? And he had read the 2012 signing first paper, and he said, this looks like I might even be related to a guy Who knows how to get people to tell the truth? So Stewie emails me, and we develop a very good relationship.

And his wife, Sue, encouraged him to email me because he was working on the problem of, how do we get people to tell the truth online? And he had read the 2012 signing first paper, and he said, this looks like I might even be related to a guy Who knows how to get people to tell the truth? So Stewie emails me, and we develop a very good relationship.

Turns out he's a fifth cousin, according to 23andMe. And I also develop a consulting relationship with Slice Insurance, the company that he was developing.

Turns out he's a fifth cousin, according to 23andMe. And I also develop a consulting relationship with Slice Insurance, the company that he was developing.

Turns out he's a fifth cousin, according to 23andMe. And I also develop a consulting relationship with Slice Insurance, the company that he was developing.

Are you still a consultant for Slice?

Are you still a consultant for Slice?

Are you still a consultant for Slice?

No. No, I have a terrific relationship with Slice.

No. No, I have a terrific relationship with Slice.

No. No, I have a terrific relationship with Slice.

We know it works. We know the effects are big. We know the world is intrigued by it. Seems perfect.