Max Denevich

Brands I personally eat at, that still feels surreal for me.

So the real milestone wasn't any single deal.

It was like the moment we realized the model was repeatable, that what worked in UAE would work in the UK, in the US, in Europe.

Did a different partner, but did the same logic.

To be honest, geography has its own challenges and every market is different.

But the harder lesson for us was about segments, specifically what happens when your product evolves beyond the entire customer side.

Let me explain.

For years, loyalty plan growth came from SLVs.

Lots of clients, smaller tickets, simple mechanics like loyalty cards, cashback, punch cards, basic discounts.

It worked.

Clients wanted an app.

They could afford one on the

SaaS model, the product felt innovative, like everything was good.

But enterprise changed the rules completely.

Enterprise marketers are smart and demanding.

They want control groups, they want smart marketing, they want AI-driven campaigns, gamifications.

ROI tracking, all this stuff.

And they are not just buying software, they're buying expertise, customer success, a partner who understands their business.

So that's a much higher price point.

So the challenge for us was actually as the product evolved for enterprise, SLB clients started getting less attention, literally.