Max Denevich

AI is writing that salespeople need to know what marketers need to do.

What doesn't change is whether someone takes responsibility and figures things out.

And about enterprise, maybe.

Enterprise takes longer than you think, but it's more durable than anything else.

Once you're inside the global brand's tech stack, you've passed the compliance process, you have a position that's very hard to displace.

So the patience to get there is a real test.

Don't build for everyone, build for something specific.

Make them successful and let that success pull you forward.

That's how companies that last actually get built.

Yeah, thanks for having me.