Max Kellerman

Correct.

But when I said that about Brady, they loved it because that would get traction, right?

Because you still remember it 15 years later.

Like you say things on your podcast, I'm sure all the time that get repurposed.

And it's like, because when you, because again, if you, if all you see is the counterintuitive conclusion and you don't have the pro the analysis of how you got there,

Then it sounds... Did you just sound crazy?

But if you hear the explanation, it's different.

By the way, let me say something else about that.

If you do real analysis and you always come to the intuitive position, your powers of analysis aren't very good.

Right.

You're affected by you're overly affected by grief.

It's like that you want to have a smart zag every so often.

Well, I don't think you even have to look for it.

Just if you're really thinking about something now, if you come to that counterintuitive conclusion, you're in a room of 100 people and 99 people think you're wrong.

You should absolutely double check to make sure that you believe what you think you believe, because the chances are you're wrong and they're right.

But Bill, sometimes you check and you check and you check and you go, no, in fact, I'm right and they're wrong.

And that's great.

So all year, I thought the... Because I've been watching... I've been going to some Rams games with Rich.

Yeah.

And I think they have a great quarterback who... Remember when I was saying, if you have to believe you have that guy on your team?