Max Lugavere

Like it's got to be difficult for for parents today.

The modern supermarket is 73 percent ultra processed foods.

And these foods are aggressively marketed and they're marketed.

Many of them are marketed specifically to children.

So I can't even imagine like how overwhelming it's got to be to be a mom today, like navigating the modern minefield of ultra processed foods.

It's got to be like really difficult.

Air pollution is a big one.

I know that you're a fan of Jasper.

I'm a fan of Jasper.

My girlfriend loves the device.

This used to be considered a fringe idea that particles in the air could be driving brain disease.

As of 2024, it was acknowledged by The Lancet that air pollution, chronic exposure to air pollution is a modifiable risk factor for Alzheimer's disease and dementia.

It's also likely involved in Parkinsonism as well.

So being really cognizant of the air that you're breathing, the nose is the front door to the brain.

So you want to make sure that the air that you're breathing is clean.

And there's even some data actually suggesting like randomized control data.

suggesting that just breathing in cleaner air might actually improve blood pressure.

There was a study that found that having HEPA filters in the house can actually, in a small but meaningful way, improve systolic blood pressure, which is a risk factor.

Again, hypertension is a risk factor for Alzheimer's disease.

So if you're living in an area where there's excessive PM2.5, which is also known as fine particulate matter,