Max Reid

And you maintained a profile where you also had all those other connections. And you would post things online.

And you maintained a profile where you also had all those other connections. And you would post things online.

say to a feed a la Twitter or Facebook or Instagram that would usually reach all of those people equally which meant you know early on I think that was sort of fun and new and strange to be you know posting photographs that your co-workers and your family and your close friends and your old college friends might all see but

say to a feed a la Twitter or Facebook or Instagram that would usually reach all of those people equally which meant you know early on I think that was sort of fun and new and strange to be you know posting photographs that your co-workers and your family and your close friends and your old college friends might all see but

say to a feed a la Twitter or Facebook or Instagram that would usually reach all of those people equally which meant you know early on I think that was sort of fun and new and strange to be you know posting photographs that your co-workers and your family and your close friends and your old college friends might all see but

Over the years, it also became clear that this came with some unpredictable externalities, let's say, that there was a lot of things that you might say to coworkers or to friends or to your family that you wouldn't want to say to one of those other groups.

Over the years, it also became clear that this came with some unpredictable externalities, let's say, that there was a lot of things that you might say to coworkers or to friends or to your family that you wouldn't want to say to one of those other groups.

Over the years, it also became clear that this came with some unpredictable externalities, let's say, that there was a lot of things that you might say to coworkers or to friends or to your family that you wouldn't want to say to one of those other groups.

And we began to sort of experience a phenomenon that the academic Dana Boyd called context collapse, where the different contexts where you might interact with a bunch of different people

And we began to sort of experience a phenomenon that the academic Dana Boyd called context collapse, where the different contexts where you might interact with a bunch of different people

And we began to sort of experience a phenomenon that the academic Dana Boyd called context collapse, where the different contexts where you might interact with a bunch of different people

are eliminated and all of a sudden you find yourself uh in hot water say for putting something on facebook that was really meant for your friends the kind of thing you would say like if you're out you know on a night on the town with your friends and then your aunt and your uncle and your grandparents and your parents all see it and you realize that actually maybe this was not this was not something that you wanted them to see

are eliminated and all of a sudden you find yourself uh in hot water say for putting something on facebook that was really meant for your friends the kind of thing you would say like if you're out you know on a night on the town with your friends and then your aunt and your uncle and your grandparents and your parents all see it and you realize that actually maybe this was not this was not something that you wanted them to see

are eliminated and all of a sudden you find yourself uh in hot water say for putting something on facebook that was really meant for your friends the kind of thing you would say like if you're out you know on a night on the town with your friends and then your aunt and your uncle and your grandparents and your parents all see it and you realize that actually maybe this was not this was not something that you wanted them to see

This sort of slow motion realization of the reality of context collapse is happening at the same time that Facebook and a bunch of other big tech companies are doing a lot of, I guess I would call it soul searching about their role in the 2016 election, in Brexit, in the general kind of populist backlash of the mid 2010s. So you have what was kind of termed at the time the tech lash.

This sort of slow motion realization of the reality of context collapse is happening at the same time that Facebook and a bunch of other big tech companies are doing a lot of, I guess I would call it soul searching about their role in the 2016 election, in Brexit, in the general kind of populist backlash of the mid 2010s. So you have what was kind of termed at the time the tech lash.

This sort of slow motion realization of the reality of context collapse is happening at the same time that Facebook and a bunch of other big tech companies are doing a lot of, I guess I would call it soul searching about their role in the 2016 election, in Brexit, in the general kind of populist backlash of the mid 2010s. So you have what was kind of termed at the time the tech lash.

You know, and there was a lot of writing and criticism. You know, all the tech CEOs had to go up in front of Congress and defend themselves. Senator, we run ads. I see. Everybody was really down on Facebook, Facebook in particular, but in general on all of these companies.

You know, and there was a lot of writing and criticism. You know, all the tech CEOs had to go up in front of Congress and defend themselves. Senator, we run ads. I see. Everybody was really down on Facebook, Facebook in particular, but in general on all of these companies.

You know, and there was a lot of writing and criticism. You know, all the tech CEOs had to go up in front of Congress and defend themselves. Senator, we run ads. I see. Everybody was really down on Facebook, Facebook in particular, but in general on all of these companies.