Max Winger

Let's call this the alpine worm scandal.

Today you saw an alpine worm in your garden and it's irritated you enough that you're gonna tweet about it.

Subheading.

Stop.

What would media training Steve do?

Media training is often maligned as a dark art used by politicians to avoid answering questions, but it's actually quite important to understand what you should and shouldn't say based on your role for the sake of the audience, your credibility, and your message.

Your role as a professional is to warn about AI risk, answer related questions, and present solutions.

That's it.

Media Training Steve knows that while he has strong beliefs about the Alpine Worm scandal, so does his audience.

In fact, because concern about AI is, currently, so non-partisan, he's cultivated an audience roughly split between pro-wormers, anti-wormers, and people who intentionally avoid worm politics altogether.

If Media Training Steve posts about his strong anti-worm views, this will likely…

1.

Alienate portions of his pro-worm audience from him.

2.

Allow his opposition cheat worm-based attacks against him.

3.

Associate AI risk prevention as a whole with anti-wormerism.

4.

Fail to influence his audience's views on alpine worms, presumably why he posted about the worms in the first place.

If your audience member is on the other team, you're done.