May Al-Kharouni

And also construction never really closed as well.

And there's a lot of construction in the built environment.

So that's been strong throughout.

So that's really interesting because basically we'll do, it actually costs our business development people around 600 pounds to bring on board that client.

And most of it is, we hardly do any advertising with the B2B side because all these companies are looking for solutions and sustainability.

So most of our business has come through referrals.

And in the past, it was obviously conferences and going to them.

So a lot of kind of free events and very little kind of big advertising.

No, I mean, you know, every corporate disposes of waste and spends a million.

I mean, in the future, for sure, we'd have to start spending money and increase that cap to bring on board the clients.

But, you know, it's a £4.3 trillion industry now.

It's called circular economy.

And we're just scratching the base of it, if you like, on the reuse side.

Yeah, no, exactly.

Yeah, no, we would definitely be ramping up and I think we could ramp up significantly on the next rounds as well.

Oh my gosh, I like Malcolm Gladwell, Tipping Point.

Um, gosh, that's a hard one.

I follow a lot of CEOs because I like the variety to be honest.

So top of my head, can't think of one immediate, but, um, I, there's a few out there that I just follow.

Oh, what I used to go chain.