Megan McCarty Carino

I mean, when we were looking at, you know, just the little sockets and how you're engineering all of this stuff, it just really calls to mind how the infrastructure build-out, it's all these little pieces that have to come together to make it work.

What are the challenges on your side, on the networking side, to meeting that demand?

On the program tomorrow... I understand this is actually a data center.

We're going back in time.

Maria Hollenhorst and Daniel Shin produced this episode.

I'm Megan McCarty Carino, and that's Marketplace Tech.

This is APM.

Online retailers are changing their prices based on who's shopping.

From American Public Media, this is Marketplace Tech.

I'm Megan McCarty Carino.

Maybe you've heard of dynamic pricing, where companies change prices in real time based on fluctuations in demand.

Well, some retailers are now using the vast troves of personal data they collect on customers to go a step further.

It's called surveillance pricing, different prices for different customers.

Marketplace's Kristen Schwab has more.

You're listening to Marketplace Tech.

I'm Megan McCarty Carino.

We're back with Marketplace's Kristen Schwab.

That was Marketplace's Kristen Schwab.

I'm Megan McCarty Carino, and that's Marketplace Tech.

There's a Swiss city where you can get by almost entirely on Bitcoin.