Megan McCarty Carino

The more clear and bright a TV is, the worse the stutter appears, particularly in panning shots.

There is a fix on new TVs, a setting, if you can find it, that inserts fake frames to smooth motion out.

That's Tom Cruise in a 2018 PSA warning viewers about the dreaded soap opera effect, where everything just looks digitized, overly sharp, and almost hyper-real, like surveillance video of actors on a soundstage.

But without motion smoothing, stutter just keeps getting worse.

Mahesh Balakrishnan is VP of Consumer Technology at Dolby, which has developed a new system to turn motion smoothing on selectively, only for shots or scenes where it's needed.

Creators can encode their preferences in the metadata.

Yep, AI could hold the key to more natural cinematic motion.

For those more interested in the tried and true tech of yesterday, I hear you can get a pretty good deal on a used plasma.

I'm Megan McCarty Carino, and that's Marketplace Tech.

This is APM.