Megan Twohey

And the text message back from Nathan is, of course, but you know when we send over documents, we can't send over the work we will or could do because that could get us in a lot of trouble. We can't write, we will destroy her. And Nathan wrote, imagine if a document saying all the things that he wants ends up in the wrong hands. And added, you know we can bury anyone.

And the text message back from Nathan is, of course, but you know when we send over documents, we can't send over the work we will or could do because that could get us in a lot of trouble. We can't write, we will destroy her. And Nathan wrote, imagine if a document saying all the things that he wants ends up in the wrong hands. And added, you know we can bury anyone.

Yeah, and a few days later, Baldoni texted his PR team a social media thread that accused a female celebrity of being a bully. And this thread had something like 19 billion views. And he writes, this is what we would need.

Yeah, and a few days later, Baldoni texted his PR team a social media thread that accused a female celebrity of being a bully. And this thread had something like 19 billion views. And he writes, this is what we would need.

Yes, and soon these text messages show Nathan presented a plan for how to do that. And it would involve hiring digital contractors to dominate social media through, quote, full social takedowns and by starting, quote, threads of theories. You know, there's also a reference to the, quote,

Yes, and soon these text messages show Nathan presented a plan for how to do that. And it would involve hiring digital contractors to dominate social media through, quote, full social takedowns and by starting, quote, threads of theories. You know, there's also a reference to the, quote,

Creation of social fan engagement to go back and forth with any negative accounts, helping to change narrative and stay on track.

Creation of social fan engagement to go back and forth with any negative accounts, helping to change narrative and stay on track.

Right. And Nathan writes, all of this will be, most importantly, untraceable.

Right. And Nathan writes, all of this will be, most importantly, untraceable.

Well, they hired a digital contractor who offers crisis management services. His name is Jed Wallace. And there's actually very little trace of him online. But in a deleted LinkedIn profile, he described himself as a, quote, hired gun with a proprietary formula for defining artists and trends.

Well, they hired a digital contractor who offers crisis management services. His name is Jed Wallace. And there's actually very little trace of him online. But in a deleted LinkedIn profile, he described himself as a, quote, hired gun with a proprietary formula for defining artists and trends.

And court records show that his clients have included Paramount Pictures and YouTube celebrity Aiden Ross. Other than that, we don't actually know that much about him. But in the documents included in Lively's complaint, there are references in emails to, quote, social manipulation and, quote, proactive fan posting.

And court records show that his clients have included Paramount Pictures and YouTube celebrity Aiden Ross. Other than that, we don't actually know that much about him. But in the documents included in Lively's complaint, there are references in emails to, quote, social manipulation and, quote, proactive fan posting.

And text messages cite efforts to boost and amplify online content that was favorable to Valdoni and critical of Lively.

And text messages cite efforts to boost and amplify online content that was favorable to Valdoni and critical of Lively.

We don't know. We can't be sure. But last August, after the film premieres, instead of the negative press that Baldoni feared, there was a flood of negative press and comments online about Blake Lively. And what does that criticism say? Well, the official promotion plan for the movie instructed the cast to focus more on the uplifting aspects of the movie.

We don't know. We can't be sure. But last August, after the film premieres, instead of the negative press that Baldoni feared, there was a flood of negative press and comments online about Blake Lively. And what does that criticism say? Well, the official promotion plan for the movie instructed the cast to focus more on the uplifting aspects of the movie.

and to embrace a floral theme. You know, her character owns a flower shop. I'm seeing Blake Lively in a whole new light.

and to embrace a floral theme. You know, her character owns a flower shop. I'm seeing Blake Lively in a whole new light.