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Micah Joel

πŸ‘€ Speaker
524 total appearances

Appearances Over Time

Podcast Appearances

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

But the patent was around some deeply technical aspects of this modularization, of how you communicate with the servers and how you tell them what's coming. So I can't go into detail because quite honestly, I don't know all the details. But a gentleman named Stuart Anderson and Radif Masood were the two who did this.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

But the patent was around some deeply technical aspects of this modularization, of how you communicate with the servers and how you tell them what's coming. So I can't go into detail because quite honestly, I don't know all the details. But a gentleman named Stuart Anderson and Radif Masood were the two who did this.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

The lesson in this, which I think is really interesting, is the way we ended up getting these patents applied for is Salesforce, probably like many other companies, has a team of lawyers whose whole job it is to find patentable things inside a company. And one day I asked these guys, we were in a meeting and I said, hey, is anything we're doing, you know, patentable?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

The lesson in this, which I think is really interesting, is the way we ended up getting these patents applied for is Salesforce, probably like many other companies, has a team of lawyers whose whole job it is to find patentable things inside a company. And one day I asked these guys, we were in a meeting and I said, hey, is anything we're doing, you know, patentable?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Und sie sagten, ich weiß nicht. Und so haben wir Legal kontaktiert und der Mann oder die Frau, mit der wir gesprochen haben, hat sich durch die Arbeit, die wir gemacht haben, und hat ein paar der Projekte, die sie arbeiteten, vorgestellt. Und sie haben zwei Dinge gefunden, die sie als patentierbar fühlten. Und ich denke, das ist eine interessante Sache. Das ist mir nicht wirklich vorgekommen.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Und sie sagten, ich weiß nicht. Und so haben wir Legal kontaktiert und der Mann oder die Frau, mit der wir gesprochen haben, hat sich durch die Arbeit, die wir gemacht haben, und hat ein paar der Projekte, die sie arbeiteten, vorgestellt. Und sie haben zwei Dinge gefunden, die sie als patentierbar fühlten. Und ich denke, das ist eine interessante Sache. Das ist mir nicht wirklich vorgekommen.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Aber was wir in unserem Team von Tooling und Architektur versuchen, ist nicht wie etwas, was jeder Kunden mit Ihrem Produkt tun wird. Ja, wir lΓΆsen neue Probleme. Ich meine, du solltest nicht... Es ist ein sehr unangenehmes Problem. Ja, es ist ein unangenehmes Problem. Kein Kunden wird verschiedene Daten, wie gesagt, tausendmal pro Woche laden, richtig?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Aber was wir in unserem Team von Tooling und Architektur versuchen, ist nicht wie etwas, was jeder Kunden mit Ihrem Produkt tun wird. Ja, wir lΓΆsen neue Probleme. Ich meine, du solltest nicht... Es ist ein sehr unangenehmes Problem. Ja, es ist ein unangenehmes Problem. Kein Kunden wird verschiedene Daten, wie gesagt, tausendmal pro Woche laden, richtig?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Also lΓΆst du wirklich ziemlich absurde Probleme. Ja. And so I would say to anyone listening to the podcast, look at the work you're doing and if you do have a legal team that's focused on patents, go talk to them about something that you're doing that's interesting. Because they'll tell you. They'll tell you if it's worth patenting. But the company likes patents.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

Also lΓΆst du wirklich ziemlich absurde Probleme. Ja. And so I would say to anyone listening to the podcast, look at the work you're doing and if you do have a legal team that's focused on patents, go talk to them about something that you're doing that's interesting. Because they'll tell you. They'll tell you if it's worth patenting. But the company likes patents.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

The company wants to patent things. They can license them later if they become useful.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

The company wants to patent things. They can license them later if they become useful.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

So you may already, your team may already be doing something that's patentable. And it's just really nice. It's cool to have a patent to your name. Those two developers I talked about, their names are on the patent. Mine is not, I'm just management. But their names are on the patent.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

So you may already, your team may already be doing something that's patentable. And it's just really nice. It's cool to have a patent to your name. Those two developers I talked about, their names are on the patent. Mine is not, I'm just management. But their names are on the patent.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

And someday when that patent is finally approved, it's in process now, they'll be able to say, I have patent number XXX on your name. So it's just a, it's a very motivating thing. And you might be surprised. You might be even more innovative than you thought you were.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

And someday when that patent is finally approved, it's in process now, they'll be able to say, I have patent number XXX on your name. So it's just a, it's a very motivating thing. And you might be surprised. You might be even more innovative than you thought you were.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

So we talked about support a little bit, which is the fourth one. What was the third one? The third one was a bit of what we just talked about now, this re-architecting, modularization. But I think there's a bigger conversation we can have about that, particularly when we're talking about enterprise, when we're talking about large-scale things.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

So we talked about support a little bit, which is the fourth one. What was the third one? The third one was a bit of what we just talked about now, this re-architecting, modularization. But I think there's a bigger conversation we can have about that, particularly when we're talking about enterprise, when we're talking about large-scale things.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

So this particular team was, we called it the next generation demo team, and their whole job was to look at our scalability and figure out how to solve the problems of the future. And they did this through modularization. Aber was ich sagen wΓΌrde, ist, wenn du Tools bauen willst, und das hat das Tooling-Team auch getan, ist, Tools zu bauen mit einem Blick auf die Zukunft.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
πŸ‡¬πŸ‡§ License to Demo: Everyone Should Have a Q (Gadgets & Tools for PreSales at Scale) - With Micah Joel (201)

So this particular team was, we called it the next generation demo team, and their whole job was to look at our scalability and figure out how to solve the problems of the future. And they did this through modularization. Aber was ich sagen wΓΌrde, ist, wenn du Tools bauen willst, und das hat das Tooling-Team auch getan, ist, Tools zu bauen mit einem Blick auf die Zukunft.