Michael Cooney

The reason for that is I did a homework assignment for our team.

I said, give me the five top benefits agencies have using what converts.

Our team went away.

They did it.

I collected all the benefits together.

And we came out with 16 different benefits.

So you'd think that's a good thing.

You know, wow, we've got 16 different benefits.

No, it means we're totally misaligned and nobody knows what we really do.

So we've realized our product messaging has a few issues.

We really got to nail that down.

And then, yeah, just get more mission focused on what we're trying to achieve with our company.

Okay, so I just showed you if you've got a problem that people really want to solve, you can create a product that solves that problem.

That means you're going to be able to make sales very easily.

And then you just multiply that effect with some promotion and live a happy bootstrap life.