Michael Easter

I remember I was pregnant, so it would have been late 2012, and we went to a CrossFit gym in Philadelphia to give this presentation, and there were 150 people in the room.

And during a break, I looked around and I thought, there are people my parents' age in this gym.

And

And mostly at these seminars, they were young and they were fit and they were athletic.

And I'm seeing a lot of people who maybe don't look like they do CrossFit, like they weren't in the CrossFit gear and they were just people like my parents.

And so I started walking around like, oh, how are you here?

How did you hear about it?

And it was, well, my son told me I had to come or my daughter called me from Connecticut and said, you should come listen to this.

I think you would really benefit from this information.

And so that was where I realized we were starting to

expand beyond CrossFit.

And over the course of the next few years, we just continued to grow via the books and media coverage.

But in the beginning, it was all word of mouth.

When did you decide to quit your job to go all in?

It was April, 2010.

So I had done my first Whole30, that two-person Whole30 a year ago.

And I was doing my nine to five hustle.

I had worked there for 10 years, worked my way up.

I managed 20 plus people in three different offices.

I was good at my job, but I was doing Whole30 stuff on the side.