Michael Franzese

So just about four or five years ago, well, actually less than four years ago, an Armenian follower of mine, young man, he came to me and he said, my uncle has a vineyard in Armenia. And we want to introduce that wine into the United States. What made him think of you? Well, he was a follower of mine.

So just about four or five years ago, well, actually less than four years ago, an Armenian follower of mine, young man, he came to me and he said, my uncle has a vineyard in Armenia. And we want to introduce that wine into the United States. What made him think of you? Well, he was a follower of mine.

No, no, he didn't hear me. I meet this kid. You got to hear the story. It's amazing. You know, and I always love when I see a young man that's really, you know, determined to make himself good. So he comes and meet me maybe about five or six years ago. And he says to me, you know, Mr. Michael, he calls me. I've been following you since I'm 10 years old.

No, no, he didn't hear me. I meet this kid. You got to hear the story. It's amazing. You know, and I always love when I see a young man that's really, you know, determined to make himself good. So he comes and meet me maybe about five or six years ago. And he says to me, you know, Mr. Michael, he calls me. I've been following you since I'm 10 years old.

And I said, 10 years old, why would you follow me? Usually a celebrity, a sports figure. He said, no, I've been following you, right? So we got a little friendly and then he approaches me later on about the wine. So I went into the business. I did my research on the wine from our media because I said, maybe it's Italian or Napa Valley, but- I did my research on it, tasted it. It was great.

And I said, 10 years old, why would you follow me? Usually a celebrity, a sports figure. He said, no, I've been following you, right? So we got a little friendly and then he approaches me later on about the wine. So I went into the business. I did my research on the wine from our media because I said, maybe it's Italian or Napa Valley, but- I did my research on it, tasted it. It was great.

But I really went into business because of him because he impressed me so much, you know, and I said, wow, I'm going to help this young man really make a go of it. And we've been together three or four years now. But the reason he chose me is because, you know, this story goes and I think we're backed up by Forbes. They've done a lot of research on this that Noah's Ark.

But I really went into business because of him because he impressed me so much, you know, and I said, wow, I'm going to help this young man really make a go of it. And we've been together three or four years now. But the reason he chose me is because, you know, this story goes and I think we're backed up by Forbes. They've done a lot of research on this that Noah's Ark.

When Noah's Ark landed, it landed at the foot of Mount Ararat. The flood subsided. And under the new civilization, that's where the first vineyards were grown.

When Noah's Ark landed, it landed at the foot of Mount Ararat. The flood subsided. And under the new civilization, that's where the first vineyards were grown.

Yeah, so it's kind of a transformation.

Yeah, so it's kind of a transformation.

Exactly. And I was with a whole bunch of them last night. You hit it right on the head. But yeah. Yeah. So, you know, he said, and your story is a story of transformation. So we want to put it together and make you the brand.

Exactly. And I was with a whole bunch of them last night. You hit it right on the head. But yeah. Yeah. So, you know, he said, and your story is a story of transformation. So we want to put it together and make you the brand.

Well, I got to tell you, we're really excited because we introduced it to Walmart. And Walmart put it in seven states, and I think their first order was 2,300 cases, which is really unusual. Yeah, we were very happy to get that.

Well, I got to tell you, we're really excited because we introduced it to Walmart. And Walmart put it in seven states, and I think their first order was 2,300 cases, which is really unusual. Yeah, we were very happy to get that.

Flying off the shelves, you know, people are loving it. They're making sangria out of it. They're cooking with it. And matter of fact, Chef Gruel said he's going to, you know, drum up something with the pomegranate wine. He liked it.

Flying off the shelves, you know, people are loving it. They're making sangria out of it. They're cooking with it. And matter of fact, Chef Gruel said he's going to, you know, drum up something with the pomegranate wine. He liked it.

It was good, too.

It was good, too.