Michael Hamilton

pet owners that have pets implanted with chips offered by our competitors will register with PIVA for a handful of reasons.

We have different features and functions.

As of right now, we don't have an annual subscription model.

We're a little more expensive on the front end.

but we can say pay once, protect your pet for life.

We also make what is called our API available to other legitimate registries.

So they don't have to register with the primary registry a second time because if somebody out of our network searches in another database, they'll say this pet was registered with PIVA on such and such date.

And then our telephone number will display.

So-

No, no.

It's $54.95.

Per year.

I misspoke.

It's a one-time fee as of right now for $54.95.

Absolutely.

Yeah.

It didn't really benefit vets to actually scan a dog for a microchip because then they had to start searching through all these different registries.

So by making the transfer of this vital health information quick and easy, it saves them time, right?

And that saves them money and then provides better quality of care.

Catcher in the Rye.