Michael Johnson

Something like live sports, Brady says, requires an investment but already has a built-in audience.

Something like live sports, Brady says, requires an investment but already has a built-in audience.

For the game and for advertisers.

For the game and for advertisers.

I'm Carla Javier for Marketplace.

I'm Carla Javier for Marketplace.

It's blue-green, it's a teal color, but it's just more saturated than any teal you can see in the natural world.

It's blue-green, it's a teal color, but it's just more saturated than any teal you can see in the natural world.

It's blue-green, it's a teal color, but it's just more saturated than any teal you can see in the natural world.

Toto, I have a feeling we're not in Kansas anymore.

Toto, I have a feeling we're not in Kansas anymore.

Toto, I have a feeling we're not in Kansas anymore.

The three types of color cells in the retina, the reason they're sensitive to these three types of different parts of the visible spectrum is because they are filled with photopigments, which are proteins. And those proteins come from our DNA, from three genes. So literally, our color vision is baked into our DNA, literally.

The three types of color cells in the retina, the reason they're sensitive to these three types of different parts of the visible spectrum is because they are filled with photopigments, which are proteins. And those proteins come from our DNA, from three genes. So literally, our color vision is baked into our DNA, literally.

The three types of color cells in the retina, the reason they're sensitive to these three types of different parts of the visible spectrum is because they are filled with photopigments, which are proteins. And those proteins come from our DNA, from three genes. So literally, our color vision is baked into our DNA, literally.

Absolutely. And that people see colors in the world and experience them differently, for sure. And if you're a colorblind person, that is what we call dichromatic or hard dichromatic, is missing one of those three genes completely. And when that happens, then what is that vision like? Actually, it's really hard to know what the experience of having

Absolutely. And that people see colors in the world and experience them differently, for sure. And if you're a colorblind person, that is what we call dichromatic or hard dichromatic, is missing one of those three genes completely. And when that happens, then what is that vision like? Actually, it's really hard to know what the experience of having

Absolutely. And that people see colors in the world and experience them differently, for sure. And if you're a colorblind person, that is what we call dichromatic or hard dichromatic, is missing one of those three genes completely. And when that happens, then what is that vision like? Actually, it's really hard to know what the experience of having

another person's vision is it's sort of impossible right and there's three types of this type of colorblindness but the most common type would be an experience we think that sees the world only in shades of blue and yellow okay so you don't see all the colors of the rainbow you can't order the colors of the rainbow because you don't perceive them okay you perceive them as shades of blue and yellow

another person's vision is it's sort of impossible right and there's three types of this type of colorblindness but the most common type would be an experience we think that sees the world only in shades of blue and yellow okay so you don't see all the colors of the rainbow you can't order the colors of the rainbow because you don't perceive them okay you perceive them as shades of blue and yellow