Michael Lewis

It's basically all the platform stuff that happened over the last 10 years.

And we started at the right time to advance.

So AirPods, Spotify.

Spotify didn't enter podcasts until 2018 and now is, I think, over half of the market.

Brought hundreds of millions of people into podcasting.

Right.

I think the biggest reason Acquired works is kind of how you started off the conversation.

It's our partnership.

If just one of us were making Acquired, it would be a shadow of itself.

The magic exists between us.

And there's a million times over the last 10 years where if we hadn't just been that burn cigarettes on our arms aligned, it wasn't even a conversation.

But had our partnership been slightly different, it would have fractured.

That's why we're still here.

You don't start with a million listeners.

Or the access or the...

Put this even much more simply.

Let's say we on another podcast made the exact same episode.

We've got a million and a half subscribers.

They have zero.

Our episode is a lot more valuable, even if we said the exact same words in the exact same way.