Michael Lewis

So not our public company sponsors, but almost all of our private company sponsors did.

We invested them.

So it came full circle.

Yeah.

We asked ourselves, we were like, how do we do this?

The focus is the show.

If we're a venture capital firm with a podcast, it doesn't work.

We need to be a podcast for the venture capital firm.

The way we make this work is we just invest in our sponsors.

We put all this work into finding the best partners for our sponsors in every category that we think are great.

Why wouldn't we just invest in them?

We don't do any incremental work.

That's essentially the frame we put on the whole thing.

Right, right.

We like having a couple public companies, J.P.

Morgan, Shopify, ServiceNow.

That's one.

I think there's a bit of a cold start.

If you were to propose going and creating an acquired for sports...

You would, the sort of risk I guess we took, we didn't think about it as risk at the time because it was just a hobby, was you're looking at years of no or little monetization.