Michael Litt

Yeah, I think I think payback period, as long as you are fully loading your CAC.

So, you know, you cannot ignore the cost of salaries.

And I've seen people do a whole bunch of different things.

So, you know, historically, actually, and this may be an interesting type is is box.

Right.

When they when they host someone's files for free.

In my opinion, that's a customer acquisition cost because you're paying for that content.

But they file that away as a COG, cost of goods sold, not as acquisition costs, which lowers their CAC artificially to some degree.

And there's multiple ways of doing this and thinking about this in your business.

The way we do it is we want to be honest with ourselves.

There's no reason to lie about this.

We're not a public company.

You know, it's, let's just make sure we're fully loaded so that when we go out as an IPO at some point, you know, our unit economics are sound.

And so, yeah, so we fully load everything, all salaries.

If you even like,

speak the word customer once in your career, you get loaded into that CAC profile.

And we always work to keep that year and a half payback period.

So we're really optimizing our marketing programs or spend, etc.

Soup nuts, man.

Awesome.