Michael Litt

When you send the video, so if you dump it into Gmail, it automatically parses it as a thumbnail.

You send it to the recipient, and then you get a notification in an email that tells you how much of the video the recipient viewed and for how long.

So that's why it's called Viewed It.

And again, it tends to be very useful in sales prospecting.

Yeah, so one of the unique opportunities of being a Canadian company is that we sell in primarily USD and spend in Canadian.

So there's a bit of a hedge on Forex, which allows our money to go a lot further than it would if we were elsewhere in the world.

So we actually just started dipping into Series C cash.

We raised it well in advance of needing it, and we've been pretty conservative with spend despite our growth.

That was announced in January of 2016 now.

Yeah.

Yeah.

Yeah.

You know what you, uh, so a wise person once told me to drink tea when tea is served.

Yeah.

So first of all, uh, your CFO has to become what we call the house of no.

And so you get to a phase where as you bring in experienced executives and individuals who've been a part of bigger businesses, they want to spend a lot of money.

They know there's a big balance sheet.

They want to hire really valuable executives.

They want to spend lots of money on campaigns.

Maybe they want to do a Super Bowl commercial, which everybody knows is an awful idea.