Michael Malovich

How much revenue do you think Hype4 will do this year total?

Well, that depends.

We're aiming for a nil, but we'll see.

Yeah, perfect.

Okay, so yeah, I started quite a long time ago doing designs.

And at some point, of course, obviously, after working in some agencies, you transition to figuring out that you want your own company.

And at some point, obviously, you also realize that you don't want your company to be like all those other companies that you worked before.

So the goal for Hype4 was to start by client work, obviously, because we needed to get money from something.

But the goal was always to start building our own things.

And

We started doing startups, a couple of them pretty unsuccessful, but we learned from those failures.

And then we went into education and we had huge success there.

What do you mean by that?

But we're also building smaller startups.

So when I started teaching at the university, basically, I started creating PDF versions of the classes for the students.

And they started asking me, what book or what content are those from?

And I said that I was just creating them myself.

So that kind of led to people asking for a book.

And that led to actually building the book, creating the ebook in 15 months.

And that ebook is currently revenue-wise our biggest product and our biggest sort of selling point at the moment.