Michael Malovich

So mostly engineers.

Well, not necessarily, but we do know that we can build a better version of an educational platform because I've done the Google course on Coursera and I think that this platform itself, the whole experience of it and the learning experience and the certification and everything,

This can be done a lot better.

And basically this is what we're doing.

So that course is basically like a test bed for all of our future educational endeavors.

And also we actually sold a thousand pre-orders in like three weeks.

So it kind of shows that people are really interested in that content that we're providing.

Well, in a way we are because the Academy is going to be not only about buying courses or eBooks from that website, but it's also going to be a pay monthly platform with a lot of content added for those paying customers.

Well, not in that sort of typical SAS sense of being a design tool, because there's enough design tools there already.

So we think that we can actually tackle it from the angle of helping people just to understand better, to learn better, and to use the tools that are already basically there.

Well, that's a tough one because a lot of people use Figma right now, but I'm not a fan of Figma for various reasons.

I work pretty fast and just the workflow doesn't work.

So I work primarily in Sketch and we actually built the books in Sketch as well.

So that allowed us to iterate very quickly and that allowed us to actually update the books.

So they're like living e-books with, you know, the industry is changing so fast that we need to

constantly be on top of things and also because I kind of accidentally coined a couple of very popular design trends worldwide it kind of led to also adding these to the book because we have to be you know if I created a term called like new morphism or glass morphism that became popular in the design trends or the design again slower say the term a new morphism then glass morphism or new morphism

Yeah, it's like a new version of skeuomorphism.

It was very popular in 2020.

It got thousands of people creating videos and articles on it just after I kind of coined the term and created the very first thing.

So we wanted to add all that content that we create and add to the community and to the industry, to our own books and to our own courses, basically.