Michael Maximoff

check it out right now at getlatka.com join me in welcoming to the stage michael maximoff of folderly michael welcome all right i'll just okay

Hey folks, it's been a long day, I know.

So bear with me for another 20 minutes, okay?

I'm trying to kind of shake things up and give a nice presentation, a lot of content, all right?

So...

The reason why Nathan asked me to do the keynote today is the nature of the, or the reason why we started the SaaS company in the first place.

So I started this agency called Balkans back in 2017.

Now we are rated the number one agency according to Cludge, D2, and all other ratings.

We do this appointment setting, like lead generation appointment setting for businesses in 50 industries and businesses

We already serviced hundreds of customers worldwide, right?

And the Folderly product is the spin-off of the agency, but we didn't close the agency.

So in a way, agency is the parent company that we currently operate and we grow that have their own team and their own KPI.

And the Folderly was the brainchild of the agency because we were not able to find the platform that could solve our problem, right?

So...

What Fall Delay is this platform that helps you to get your emails out of spam.

So a lot of marketers and salespeople or who are in sales and marketing knew that whenever you run a campaign, you subsequently end up in spam.

And that's where we ran into when we were building the agency and we had to solve that.

So we built the product, right?

And now the way we grow is that we

essentially are building like an ecosystem of products where every product is a complementary to what the agency is doing and all of them are servicing the same type of customers thus increasing the ltv and all of the things right so