Michael Pollan

when the amounts of, say, meat or sugar or salt hadn't actually changed. And this was kind of a paradox. And what he found was that, yes, even though the amounts of sugar and salt and fat hadn't changed, people were getting them in a new form instead of in home-cooked food They were getting them in highly processed food. Sweetened yogurt came into the market. Sodas came into the market.

when the amounts of, say, meat or sugar or salt hadn't actually changed. And this was kind of a paradox. And what he found was that, yes, even though the amounts of sugar and salt and fat hadn't changed, people were getting them in a new form instead of in home-cooked food They were getting them in highly processed food. Sweetened yogurt came into the market. Sodas came into the market.

Prepared meals came into the market. And he hypothesized that there was something about ultra-processed food that caused people to eat more of it. this idea was controversial until, uh, a man named Kevin Hall at the NEH decided to do a very controlled test where he, he had people live in a hotel for 30 days and gave them one of two meals.

Prepared meals came into the market. And he hypothesized that there was something about ultra-processed food that caused people to eat more of it. this idea was controversial until, uh, a man named Kevin Hall at the NEH decided to do a very controlled test where he, he had people live in a hotel for 30 days and gave them one of two meals.

Prepared meals came into the market. And he hypothesized that there was something about ultra-processed food that caused people to eat more of it. this idea was controversial until, uh, a man named Kevin Hall at the NEH decided to do a very controlled test where he, he had people live in a hotel for 30 days and gave them one of two meals.

One was ultra processed and the other was, uh, you know, cooked normal food, uh, matched for percentages of, of fat and salt and all the, all the macronutrients. And, um, And lo and behold, he found that on the, and people could eat as much as they wanted of either. The people on the ultra-processed diet ate 500 more calories per person per day.

One was ultra processed and the other was, uh, you know, cooked normal food, uh, matched for percentages of, of fat and salt and all the, all the macronutrients. And, um, And lo and behold, he found that on the, and people could eat as much as they wanted of either. The people on the ultra-processed diet ate 500 more calories per person per day.

One was ultra processed and the other was, uh, you know, cooked normal food, uh, matched for percentages of, of fat and salt and all the, all the macronutrients. And, um, And lo and behold, he found that on the, and people could eat as much as they wanted of either. The people on the ultra-processed diet ate 500 more calories per person per day.

And that is because the study didn't determine exactly why that was true. That work is going on now, but it clearly has to do with the way this food has been engineered. that it is engineered to be irresistible, addictive in various ways, but also that it's also engineered to be very quickly absorbed in the body. It has very little fiber, ultra-processed food.

And that is because the study didn't determine exactly why that was true. That work is going on now, but it clearly has to do with the way this food has been engineered. that it is engineered to be irresistible, addictive in various ways, but also that it's also engineered to be very quickly absorbed in the body. It has very little fiber, ultra-processed food.

And that is because the study didn't determine exactly why that was true. That work is going on now, but it clearly has to do with the way this food has been engineered. that it is engineered to be irresistible, addictive in various ways, but also that it's also engineered to be very quickly absorbed in the body. It has very little fiber, ultra-processed food.

And that leads, I mean, you know this as a doctor, that leads to quick insulin spikes and that terrible cycle that gets started. So, um, ultra processed food, I think is, yeah, it's, it's a scourge and, um, other countries are, are starting to deal with it. Um, unfortunately we haven't yet.

And that leads, I mean, you know this as a doctor, that leads to quick insulin spikes and that terrible cycle that gets started. So, um, ultra processed food, I think is, yeah, it's, it's a scourge and, um, other countries are, are starting to deal with it. Um, unfortunately we haven't yet.

And that leads, I mean, you know this as a doctor, that leads to quick insulin spikes and that terrible cycle that gets started. So, um, ultra processed food, I think is, yeah, it's, it's a scourge and, um, other countries are, are starting to deal with it. Um, unfortunately we haven't yet.

Um, you know, if you go to Latin America or South America, um, where these food companies don't exert as much domestic power, um, you will find some powerful labels. I mean, skulls and crossbones and stop signs and, uh, You know, it's it's pretty intense if you go to Mexico or Chile or or Brazil.

Um, you know, if you go to Latin America or South America, um, where these food companies don't exert as much domestic power, um, you will find some powerful labels. I mean, skulls and crossbones and stop signs and, uh, You know, it's it's pretty intense if you go to Mexico or Chile or or Brazil.

Um, you know, if you go to Latin America or South America, um, where these food companies don't exert as much domestic power, um, you will find some powerful labels. I mean, skulls and crossbones and stop signs and, uh, You know, it's it's pretty intense if you go to Mexico or Chile or or Brazil.

But so far, you know, there's I mean, Biden was supposed to announce front of package labeling of some kind. Hasn't happened yet, I don't think. But let's hope and let's hope it doesn't get diluted by the industry.

But so far, you know, there's I mean, Biden was supposed to announce front of package labeling of some kind. Hasn't happened yet, I don't think. But let's hope and let's hope it doesn't get diluted by the industry.

But so far, you know, there's I mean, Biden was supposed to announce front of package labeling of some kind. Hasn't happened yet, I don't think. But let's hope and let's hope it doesn't get diluted by the industry.