Michael Porter

So when you look at your watch right now and you say that's not that far away, we have a lot of really cool things in the pipeline around autonomy and making things easier and adding efficiency to the farms over the next five to six years. That's going to happen fast.

So when you look at your watch right now and you say that's not that far away, we have a lot of really cool things in the pipeline around autonomy and making things easier and adding efficiency to the farms over the next five to six years. That's going to happen fast.

I'd say it's both. I mean, it's what does customer have instead of having to go buy all this new equipment, we're really working on making autonomy work on the equipment they already have today. So we're adding things with our performance or our precision upgrades group to add this to older technology. So instead of them having to go buy a lot of new equipment or different equipment,

I'd say it's both. I mean, it's what does customer have instead of having to go buy all this new equipment, we're really working on making autonomy work on the equipment they already have today. So we're adding things with our performance or our precision upgrades group to add this to older technology. So instead of them having to go buy a lot of new equipment or different equipment,

I'd say it's both. I mean, it's what does customer have instead of having to go buy all this new equipment, we're really working on making autonomy work on the equipment they already have today. So we're adding things with our performance or our precision upgrades group to add this to older technology. So instead of them having to go buy a lot of new equipment or different equipment,

we're going to make it work on the things they already have on their farm. And so for some customers, maybe that is bigger for other customers. Maybe it fits for them where they have a lot of smaller fields and they go smaller and more of them, whatever, whatever works for those customers. We're not picky. We just want to make sure that they have the right product for them.

we're going to make it work on the things they already have on their farm. And so for some customers, maybe that is bigger for other customers. Maybe it fits for them where they have a lot of smaller fields and they go smaller and more of them, whatever, whatever works for those customers. We're not picky. We just want to make sure that they have the right product for them.

we're going to make it work on the things they already have on their farm. And so for some customers, maybe that is bigger for other customers. Maybe it fits for them where they have a lot of smaller fields and they go smaller and more of them, whatever, whatever works for those customers. We're not picky. We just want to make sure that they have the right product for them.

I think on my side, very similar. We listen to customers. Customer focus groups are a huge part of our development in all of these. And we also do things like how can we reduce the amount of time, you know, kind of a test or a trial. How do we reduce the amount of time it takes from a customer when they pull into the field to get that tillage tool operating and running?

I think on my side, very similar. We listen to customers. Customer focus groups are a huge part of our development in all of these. And we also do things like how can we reduce the amount of time, you know, kind of a test or a trial. How do we reduce the amount of time it takes from a customer when they pull into the field to get that tillage tool operating and running?

I think on my side, very similar. We listen to customers. Customer focus groups are a huge part of our development in all of these. And we also do things like how can we reduce the amount of time, you know, kind of a test or a trial. How do we reduce the amount of time it takes from a customer when they pull into the field to get that tillage tool operating and running?

And so a lot of that is pre-planning some of this work. You know, operations center, you talked about it, sending that stuff wirelessly, having things where we, you know, auto field detection. They pull in the field. imports all those guidance lines and boundaries. And with something like prescription tiller, it's going to import exactly what depth we want.

And so a lot of that is pre-planning some of this work. You know, operations center, you talked about it, sending that stuff wirelessly, having things where we, you know, auto field detection. They pull in the field. imports all those guidance lines and boundaries. And with something like prescription tiller, it's going to import exactly what depth we want.

And so a lot of that is pre-planning some of this work. You know, operations center, you talked about it, sending that stuff wirelessly, having things where we, you know, auto field detection. They pull in the field. imports all those guidance lines and boundaries. And with something like prescription tiller, it's going to import exactly what depth we want.

All that customer really has to do is hit the auto track resume button and they're going to get in that field.

All that customer really has to do is hit the auto track resume button and they're going to get in that field.

All that customer really has to do is hit the auto track resume button and they're going to get in that field.

And I think, you know, things like AutoPath, if you've heard that, you were guidance path planning. It makes a lot of this a lot easier for our customers. But at the end of the day, it's the customers telling us, when they get to the field, get me working as fast as possible. And so every day we have engineers and people that are working on how do we make that happen.

And I think, you know, things like AutoPath, if you've heard that, you were guidance path planning. It makes a lot of this a lot easier for our customers. But at the end of the day, it's the customers telling us, when they get to the field, get me working as fast as possible. And so every day we have engineers and people that are working on how do we make that happen.

And I think, you know, things like AutoPath, if you've heard that, you were guidance path planning. It makes a lot of this a lot easier for our customers. But at the end of the day, it's the customers telling us, when they get to the field, get me working as fast as possible. And so every day we have engineers and people that are working on how do we make that happen.